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'Quicklook' commercialization assessments
Brett Cornell
NASA Mid-Continent Technology Transfer Center, Texas A&M University, United States of America
Abstract
‘Quicklook' is a methodology used at NASA Mid-continent Technology Transfer Center to provide a preliminary assessment of the commercial potential of a new technology. Although ‘Quicklook' results do not replace exhaustive research, they may provide an early indication of probable commercial interest in an idea, invention, or area of research which may give the inventors or sponsoring organization sufficient information to make a ‘go/no go' decision to proceed to the next stage in the commercialization process. This article describes the basic steps in a ‘Quicklook' assessment.
'After as little as 10-20 hours of research, staff have been able to provide reports to business managers which suggest the level of early interest in the technology; identifies potential partners; and points to potential ‘trouble spots'.'
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