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Linking consumer market needs and corporate technology development: a strategic approach
Sandra Peterson
Executive Vice President, Research and Development, Nabisco Inc
Abstract
This paper outlines how Nabisco Inc, a US$9 billion packaged goods company, put in place a ‘best practice’ approach to product development closely tied to a corporate-wide strategy for technology investment, development, and management. The approach described in this paper is based upon a number of stages, including improved understanding of consumer and business needs, identification of and investment in the ‘right mix’ of projects, continued reference to corporate strategic priorities; appropriate IP protection and portfolio management, and leveraging technology investment to support a range of product lines and categories.
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