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Editorial
Mark Dodgson
Professor; Director, Technology and Innovation Management Centre, University of Queensland Business School, St Lucia QLD
Article Text
This double issue of R&D Enterprise- Asia Pacific finishes a successful first year of the journal's existence. The recognition that R&D and the technologies that result from it must take into account global markets and international commercial and technological developments is growing. We have been pleased to have published many articles in volume 1 whose relevance has transcended national and discipline boundaries.
Volume 2 of R&D Enterprise- Asia Pacific is under development now. It will feature an expanded editorial board better able to distinguish and provide information on best practice and innovative methods and strategies for research commercialisation from a broader range of countries. Our commitment to ensuring that the articles we publish can help you, our readers, more effectively and efficiently commercialise research outcomes will not be compromised. The fact that many of the editors we are recruiting work at the coalface of research commercialisation will help us fulfill that commitment even better in our next volume year. Please see our insert for information on a special early bird subscription offer that will save you money on your new subscription or renewal.
In this issue, we offer some valuable insights for government policy makers seeking to recruit multinationals as part of a national economic development strategy. Edwards and Howell make it clear that unless governments look carefully at the type of subsidiary the multinational is likely to establish, they may not reap optimal benefits from the recruitment investment.
One of the most complex problems facing professional who aim to commercialise new technologies is how to assess the potential value of promising research outcomes. Enal Razvi provides a useful methodology which has helped biotechnology clients of Frost & Sullivan make better investment decisions.
The lure of entering into joint ventures in the huge Chinese market has drawn many potential investors. However, bureaucratic and cultural barriers have made it difficult for many to achieve their objectives. T.K.P. Leung's article provides a well-researched practical guide to navigating those obstacles successfully.
The selective application of marketing tactics within research organisations is the topic of two contributions: Judy Marcure's article on the value of market research for R&D laboratories is the second of a two-part series on the subject and it draws from very interesting comparative international research. An organisation profile of the Breakthrough Centre of Battelle Memorial Institute in the US provides an innovative business development model which may not be paralleled in R&D labs born in the public sector.
Our regular features include tips on building strategies alliances to leverage resources in the Technology Transfer Tactics section, reviews of a new publication and a recent conference, and our usual calendar of international conferences on research commercialisation, R&D management, product development, and related issues. R&D Enterprise- Asia Pacific continues to be unique in offering international insights into a complex business activity in a complex area of the world.
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