Innovation in the Foods Industry: Functional foods

Abby K Thompson
Riddet Centre, Massey University, Palmerston North, New Zealand

Paul J Moughan
Director, Riddet Centre, Massey University, Tunitea Campus, Palmerston North, New Zealand

PP: 61 - 73

Abstract

For many consumers, health is a key factor in determining their food choices. As well as simply providing nutrition, it is now being recognised that the consumption of certain foods can promote improved health and well-being.

The market for these functional food products is estimated to be worth US$60 billion per annum, and is growing rapidly. This overview discusses the drivers behind the growth of the functional foods industry and describes the current marketplace, as well as offering a perspective on where the industry is heading in the future and some of the issues it will face.

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Keywords

functional food, diet, health, trends



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