Innovation in the Foods Industry: Functional foods
Abby K Thompson
Riddet Centre, Massey University, Palmerston North, New Zealand
Paul J Moughan
Director, Riddet Centre, Massey University, Tunitea Campus, Palmerston North, New Zealand
PP: 61 - 73
Abstract
For many consumers, health is a key factor in determining their food choices. As well as simply providing nutrition, it is now being recognised that the consumption of certain foods can promote improved health and well-being.
The market for these functional food products is estimated to be worth US$60 billion per annum, and is growing rapidly. This overview discusses the drivers behind the growth of the functional foods industry and describes the current marketplace, as well as offering a perspective on where the industry is heading in the future and some of the issues it will face.
Keywords
functional food, diet, health, trends
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