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The Role of Consumer Magazines in Communicating Innovations in Food Choices
Kristen McNutt
President, Consumer Choices Inc; Editor, Consumer Magazines DIGEST, Santa Cruz CA, United States of America
Abstract
Magazines are hardly the dominant determinant of consumer perceptions related to innovations in the food supply but for millions of people they do indeed contribute to the big picture within which your neighbors decide what to eat.
This paper draws primarily from articles selected, during the three years preceding October 2007, for inclusion in the monthly Consumer Magazines DIGEST, an eight-page publication which has for 18 years summarised selected articles from the approximately fifty monthly US and Canadian magazines shown in Tables 1 and 2. Content reviewed here has been selected because of its relevance to the titles of other chapters in this issue of Innovation: Management, Policy and Practice.
Keywords
Consumers, magazines, open access, surveys, functional foods, nutrigenomics, packaging, processing, labelling, marketing claims, sustainable agriculture
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