Crafting organizational innovation processes
Kevin C Desouza
The Information School, University of Washington, Seattle WA, United States of America
Caroline Dombrowski
The Information School, University of Washington, Seattle WA, United States of America
Yukika Awazu
McCallum Graduate School of Business, Bentley College, Waltham MA, United States of America
Peter Baloh
Faculty of Economics, University of Ljubljana, Slovenia
Sridhar Papagari
Department of Information and Decision Sciences, University of Illinois at Chicago, Chicago IL, United States of America
Sanjeev Jha
Department of Information and Decision Sciences, University of Illinois at Chicago, Chicago IL, United States of America
Jeffrey Y Kim
The Information School, University of Washington, Seattle WA, United States of America
PP: 6
Abstract
Innovation is a crucial component of business strategy, but the process of innovation may seem difficult to manage. To plan organizational initiatives around innovation or to bolster innovation requires a firm grasp of the innovation process. Few organizations have transparently defined such a process.
Based on the findings of an exploratory study of over 30 US and European companies that have robust innovation processes, this paper breaks down the innovation process into discrete stages: idea generation and mobilization, screening and advocacy, experimentation, commercialization, and diffusion and implementation. For each stage, context, outputs and critical ingredients are discussed. There are several common tensions and concerns at each stage, which are enumerated; industry examples are also given.
Finally, strategies for and indicators of organizational success around innovation are discussed for each stage. Successful organizations will use an outlined innovation process to create a common framework for discussion and initiatives around the innovation process, and to establish metrics and goals for each stage of the innovation process.
The paper was featured in Sloan Management Review and has been delivered to a number of global organizations.
This research was partly funded by the Institute for Innovation in Information Management (I3M) at The Information School, University of Washington, under the Leveraging Ideas for Organizational Innovation project.
Keywords
innovation, innovation processes, competitive advantages, organizational capabilities
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