The role of contracts and trust in R&D alliances in the Dutch biotech sector

Rick Aalbers
University of Groningen, School of Economics and Business; Deloitte Consulting, Groningen, The Netherlands

PP: 311 - 329

Abstract

This study explores the value of trust as a construct in understanding how R&D alliances collaborate over time. A review of literature leads to specific expectations on alliance coordination mechanisms needed to be applied by high-tech companies to secure effective cooperation. I pose trust as a prerequisite for knowledge sharing and innovative performance (Rolland & Chauvel 2000; Norman 2004; Gilsing & Nooteboom 2006) in addition to traditional modes of governance such as contracts and other formal control mechanisms. As such it is crucial to understand the link between knowledge transfer, trust and alliances in knowledge intensive and innovative industries.

Based upon an exploratory comparison in the human health industry in The Netherlands between two groups of companies in respectively the start-up and mature stage of their organizational life-cycle an exploration is made on how trust can be used to gain a better understanding of how transaction costs influence R&D alliances.

The exploratory findings suggest that in high dynamic markets companies use trust as an informal coordination mechanism for R&D alliances. However, trust does not reduce the necessity of contracts. Trust reduces the uncertainty between alliance partners and the frequency of interaction, but it does not result in an increase of asset specific investments. Still trust can result in a decline of overall transaction costs of R&D alliances. I conclude that trust is a useful construct in extending our understanding on how R&D alliances collaborate over time and emphasize the value of incorporating reputation in the discussion around trust.

Keywords

trust; contracts; transaction costs; R&D alliances; biotech; coordination; governance


View references

References

Adler PS (2001) Market, hierarchy, and trust: The knowledge economy and the future of capitalism, Organization Science 12(2): 215-234.

Ariño A, de la Torre J and Ring PS (2001) Relational quality: Managing trust in corporate alliances, California Management Review 44(1): 109-131.

Arrow K (1972) Gifts and exchanges, Philosophy and Public Affairs 1(4): 343-362.

Bachmann R (2003) The role of trust and power in the institutional regulation of territorial business systems. In Fornahl D and Brenner T (eds.) Cooperation, networks and institutions in regional innovation systems, pp. 58-81, Edward Elgar, Cheltenham UK.

Barney J B and Hansen MH (1994) Trustworthiness as a source of competitive advantage, Strategic Management Journal 15(2): 175-190.

Becerra M and Gupta AK (2003) Perceived trustworthiness within the organization: The moderating impact of communication frequency on trustor and trustee effects, Organization Science 14(1): 32-44.

Beugelsdijk S, de Groot HLF and van Schaik ABTM (2004) Trust and economic growth: A robustness analysis, Oxford Economic Papers 56(1): 118-134.

Beugelsdijk S, Koen CI and Noorderhaven NG (2006) Organizational culture and relationship skills, Organization Studies 27(6): 833-854.

Blois KJ (1999) Trust in business to business relationships: An evaluation of its status, Journal of Management Studies 36(2): 197-215.

Blomquist K, Kyläheiko K and Virolainen VM (2002) Filling a gap in TCE: Towards transaction benefits-based analysis, International Journal of Production Economics, 79(2): 1-14.

Bradach JL and Eccles RG (1989) Price, authority, and trust: From ideal types to plural forms, Annual Review of Sociology 15(4): 97-118.

Brouthers K (2007) Boundaries of the firm: Insights from international entry mode research, Journal of Management 33(3): 395-425.

Buvik A and Reve T (2002) Inter-organizational governance and structural power in industrial relationships: The moderating effect of bargaining power on the contractual safeguarding of specific assets, Scandinavian Journal of Management 18(3): 261-284.

Carson SJ, Madhok A, Varman R, and John G (2003). Information processing moderators of the effectiveness of trust-based governance in interfirm R&D collaboration, Organization Science 14(1): 45-56.

Child J and Faulkner D (1998) Strategies of cooperation: Managing alliances, networks, and joint ventures, Oxford University Press, Oxford.

Contractor FK and Lorange P (1988) Why should firms cooperate? The strategy and economics basis for cooperative ventures. In Contractor FK and Lorange P (eds.) Cooperative strategies in international business, pp. 3-30, Lexington Books, Lexington MA.

Couchman PK and Fulop L (2009) Examining partner experience in cross-sector collaborative projects focused on the commercialization of R&D, Innovation: Management, Policy & Practice 11(1): 85-103. http://www.innovation-enterprise.com/archives/vol/11/issue/1/article/2728/examining-partner-experience-in-crosssector

Das TK and Teng B (2001) A risk perception model of alliance structuring, Journal of International Management 7(1): 1-29.

Dasgupta P (1988) Trust as a commodity. In: Gambetta D (ed.) Trust: Making and breaking cooperative relations, pp. 49-72, Basil Blackwell, New York.

Davenport S, Davies J and Grimes C (1999) Collaborative research programmes: Building trust from difference, Technovation 19(1): 31-40.

De Laat P (1997) Research and development alliances: Ensuring trust by mutual commitments. In Ebers M (Ed.) The formation of inter-organizational networks, pp. 146-173, Oxford University Press, Oxford.

Dodgson M (1993) Learning, trust and technological collaboration, Human Relations 46(1): 77-95.

Doney PM and Cannon JP (1997) An examination of the nature of trust in buyer-seller relationships, Journal of Marketing 61(2): 35-51.

Dyer JH (2000) Collaborative advantage: Winning through extended enterprise supplier networks, Oxford University Press, New York.

Dyer JH and Chu W (2003) The role of trustworthiness in reducing transaction costs and improving performance: Empirical evidence from the United States, Japan, and Korea, Organization Science 14(1): 57-68.

Dyer JH and Singh H (1998) The relational view: Cooperative strategy and sources of interorganizational competitive advantage, Academy of Management Review 23(4): 660-679.

Feldbaum C (2003) Biotechnology industry organization: Report on the state of the industry, accessed at http://www.bio.org/speeches/speeches/20020429.asp

Gay B and Dousset B (2005) Innovation and network structural dynamics: Study of the alliance network of a major sector of the biotechnology industry, Research Policy 34(10): 1457-1475.

Ghoshal S and Moran P (1996) Bad for practice: A critique of the transaction cost theory, Academy of Management Review 21(1): 13-47.

Gilbert J and Li-Ping Tang T (1998) An examination of organizational trust antecedents, Public Personnel Management 27(3): 321-338.

Gilsing V and Nooteboom B (2006) Exploration and exploitation in innovation systems: The case of pharmaceutical biotechnology, Research Policy 35(1): 1-23.

Gluckler J and Armbruster T (2003) Bridging uncertainty in management consulting: The mechanisms of trust and networked reputation, Organization Studies 24(2): 269-297.

Granovetter M (1985) Economic action and social structure: A theory of embeddedness, American Journal of Sociology 91(3): 481-510.

Granovetter M (1995) Getting a job: A study of contacts and careers, 2nd edn, The University of Chicago Press, Chicago.

Gulati R (1995) Social structure and alliance formation patterns: A longitudinal analysis, Administrative Science Quarterly 40(4): 619-652.

Gulati R. and Singh H (1998) The architecture of cooperation: Managing coordination costs and appropriation concerns in strategic alliances, Administrative Science Quarterly 43(4): 781-814.

Gupta AK and Govindarajan V (2000) Knowledge flows within the multinational corporation, Strategic Management 21(4): 473-496.

Hagedoorn J (2002) Inter-organizational R&D partnerships: An overview of major trends and patterns since 1960, Research Policy 31(4): 477-492.

Hagedoorn J, Link AN and Vonortas NS (2000) Research partnerships, Research Policy 29(4): 567-586.

Hanks SH (1990) The organization life cycle: Integrating content and process, Journal of Small Business Strategy 1(1): 1-13.

Hill C (1990) Cooperation, opportunism, and the invisible hand: Implications for transaction cost theory, Academy of Management Review 15(3): 500-513.

Hu H and Mossmuller W (2008) Stimulating entrepreneurship in lice sciences: The Dutch approach. In Hulsink W and Dons H (eds) Pathways to high-tech valleys and research triangles: Innovative entrepreneurship, knowledge transfer and cluster formation in Europe and the United States, pp. 155-178, Springer-Kluwer, Dordrecht NL.

Kazanjian R (1984) Operationalizing stages of growth: An empirical assessment of dominant problems. In Hornaday J et al. (eds) Frontiers in Entrepreneurship Research, pp. 144-158, Babson College, Center for Entrepreneurial Studies, Wellesley MA.

Kazanjian, RK and Drazin R (1990) A stagecontingent model of design and growth for technology based new ventures, Journal of Business Venturing, 5(3): 137-150.

Klein Woolthuis R, Groen AJ and During WE (2001) High technology partnerships - What makes them succeed. In WE During et al. (eds) New technology based firms, Pergamon/Elsevier, Amsterdam.

Klein Woolthuis, R, Hillebrand B, and Nooteboom B (2005) Trust, contract and relationship development. Organization Studies, 26(6): 813-840.

Kreps DM (1990) Corporate culture and economic theory. In Alt J and Shepsel K (eds.), Perspectives on political economy, Cambridge University Press, Cambridge.

Lane C (1998) Introduction: Theories and issues in the study of trust. In Lane C and Bachmann R (eds.) Trust within and between organizations. Conceptual issues and empirical analysis, pp. 1-30, Oxford University Press, Oxford.

Lave CA and March JG (1993) An introduction to models in the social sciences (2nd edn), University Press of America, Lanham MD.

Lewicki RJ and Wiethoff C (2000) Trust, trust development, and trust repair. In Deutsch M and Coleman P (eds.) The handbook of conflict resolution: Theory and practice, pp. 86-107, Jossey-Bass, San Francisco.

Li PP (2007) Towards an interdisciplinary conceptualization of trust: A typological approach. Management and Organization Review 3(3): 421-445.

Lin X and Germain R (1999) Predicting international joint venture interaction intensity in US-Chinese ventures, Journal of International Marketing 7(2): 5-23.

Luhmann N (1988) Familiarity, confidence, trust: Problems and alternatives. In Gambetta D (ed.) Trust: making and breaking cooperative relations, pp. 94-107, Basil Blackwell, New York.

Macneil IR (1980) The new social contract: An inquiry into modern contractual relations, Yale University Press, New Haven & London.

Masters JK and Miles G (2002) Predicting the use of external labor arrangements: A test of the transaction costs perspective, Academy of Management Journal 45(2): 431-442.

Miles MB and Huberman AM (1994) Qualitative data analysis (2nd edn), Sage, Thousand Oaks CA.

Miller D and Friesen PH (1983) Innovation in conservative and entrepreneurial firms: Two models of strategic momentum, Strategic Management Journal 3(1): 1-25.

Mohr J and Spekman R (1994) Characteristics of partnership success: Partnership attributes, communication behaviour, and conflict resolution techniques, Strategic Management Journal 15(2): 135-152.

Morgan RM and Hunt SD (1994) The commitment -trust theory of relationship marketing, Journal of Marketing, 58(3): 20-38.

Morris JH and Moberg DJ (1994) Work organizations as contexts for trust and betrayal. In Sarbin T, Carney R and Eoyang C (eds) Citizen espionage: Studies in trust and betrayal, pp. 163-187, Praeger, Westport CT.

Mosmuller W and Hu H (2004) Netherlands lifesciences sector report: Moving forward, Biopartner, Ede.

Newell S and Swan J (2000) Trust and interorganizational networking, Human Relations, 53(10): 1287-1328.

Noorderhaven NG (1996) How to make transaction cost economics more balanced and realistic, Academy of Management Review 21(4): 924-925.

Nooteboom B (1999) The dynamic efficiency of networks in inter-organizational networks. In Grandori A (ed) Organization and industrial competitiveness, pp. 91-119, Routledge, London.

Nooteboom B (2002) Trust: Forms, foundations, functions, failures and figures, Edward Elgar, Cheltenham UK.

Nooteboom B (2004) Governance and competence: How can they be combined? Cambridge Journal of Economics 28(4): 505-526.

Nooteboom B, Berger H and Noorderhaven N (1997) Effects of trust and governance on relational risk, Academy of Management Journal 40(2): 308-338.

Nooteboom B and Six FE (2003) The trust process in organizations: Empirical studies of the determinants and the process of trust development, Edward Elgar, Cheltenham UK.

Norman PM (2004) Knowledge acquisition, knowledge loss, and satisfaction in high technology alliances, Journal of Business Research 57(6): 610-619.

Parkhe A (1993) Strategic alliance structuring: A game theoretic and transaction cost examination of interfirm cooperation, Academy of Management Journal 36(4): 794-829.

Parkhe A (1998) Understanding trust in international alliances, Journal of World Business 33(3): 219-240.

Poppo L and Zenger T (2002) Do formal contracts and relational governance function as substitutes or complements, Strategic Management Journal 23(8): 707-725.

Reed M (2001) Organization, trust and control: A realist analysis, Organization Studies 22(2): 201-228.

Resnick P, Zeckhauser R, Swanson J and Lockwood K (2006) The value of reputation on eBay: A controlled experiment, Experimental Economics 9(2): 79-101.

Ring PS and Van De Ven AH (1992) Structuring cooperative relationships between organizations, Strategic Management Journal 13(7): 483-498.

Robinson SL and Rousseau DM (1994) Violating the psychological contract: Not the exception but the norm, Journal of Organizational Behaviour 15(3), 245-259.

Roijakkers N (2003) Inter-organizational cooperation in high-tech industries: A study of R&D partnerships in pharmaceutical biotechnology, University Press, Maastricht NL.

Rolland N and Chauvel D (2000) Knowledge transfer in strategic alliances. In Despres C and Chauvel D (eds.) Knowledge horizons: The present and the promise of knowledge management, pp. 225-236, Butterworth Heinemann, Boston.

Ryan P, Gibblin M and Walsh E (2004) From subcontracted R&D to joint collaboration: The role of trust in facilitating this process, International Journal of Innovation and Technology Management 1(2): 205-231.

Sako M (1992) Prices, quality and trust: Interorganizational relations in Britain and Japan, Cambridge University Press, Cambridge.

Scott M and Bruce R (1987) Five stages of growth in small business, Long Range Planning 20(3): 45-52.

Teece D (1986) Profiting from technological innovation: Implications for integration, collaboration, licensing, and public policy, Research Policy 15(6): 286-305.

Tsai W (2001) Knowledge transfer in intraorganizational networks: Effects of network position and absorptive capacity on business unit innovation and performance, Academy of Management Journal 44(5): 996-1004.

Tsang EWK (2006) Behavioral assumptions and theory development: The case of transaction cost economics. Strategic Management Journal 27(11): 999-1011.

Tyler TR and Degoey P (1996) Trust in organizational authorities: The influence of motive attritions on willingness to accept decisions. In Kramer RM and Tyler TR (eds.) Trust in organizations, pp. 331- 356, Sage, Thousand Oaks CA.

Uzzi B (1997) Social structure and competition in inter-organizational networks: The paradox of embeddedness, Administrative Science Quarterly 42(1): 35-67.

Vanhaverbeke W, Duysters G and Noorderhaven NG (2002) External technology sourcing through alliances or acquisitions: An analysis of the application-specific integrated circuits industry, Organization Science 13(6): 714-733.

Weigelt K and Camerer C (1988) Reputation and corporate strategy: A review of recent theory and applications, Strategic Management Journal 9(5): 443-454.

Weitz BA and Jap SD (1995) Relationship marketing and distribution channels, Journal of the Academy of Marketing Science, 23(4): 305-320.

Williamson OE (1985) The economic institutions of capitalism, Free Press, New York.

Williamson OE (1993) The logic of economic organization. In: Williamson OE and Winter SG (eds.) The nature of the firm; Origins, evolution, and development, pp. 90-116, Oxford University Press, New York.

Williamson OE (1999) Strategy research: Governance and competence perspectives, Strategic Management Journal 20(12): 1087-1108.

Yin X and Shanley M (2008) Industry determinants of the merger versus alliance decision, Academy of Management Review 33(2): 473-492.

Yin RK (1994) Case study research: Design and methods, Sage, Newbury Park CA.

Zaheer A, McEvily B and Perrone V (1998) Does trust matter? Exploring the effects of interorganizational and inter-personal trust on performance, Organization Science 9(2): 141-159.

Zaheer A and Venkatraman N (1995) Relational governance as an interorganizational strategy: An empirical test of the role of trust in economic exchange, Strategic Management Journal 16(5): 373-392.

Zander U and Kogut B (1995) Knowledge and the speed of the transfer and imitation of organizational capabilities: An empirical test, Organization Science 6(1): 76-92.

Zucker L, Darby M, Brewer M and Peng Y (1996) Collaboration structure and information dilemmas in biotechnology: Organizational boundaries as trust production. In Kramer R and Tyler T (eds.) Trust in organizations. Frontiers of theory and research, pp. 90-113, Sage, Thousand Oaks, CA.



Sign Me Up for latest release updates

*  Email Address:
    First Name:
    Last Name:
*  I am interested in::





 

Web Feed

Latest Articles

Call for Papers

Research, Innovation and Entrepreneurship Reforms in Gulf Cooperation Council Countries
Volume 15/2
Deadline: 31st Aug 2012


Special Issues

Collaborative and Challenge-led Innovation
Volume 14/3
Contents


Public Sector Innovation
Volume 12/2
Summary | Contents


Network Analysis Application in Innovation Studies
Volume 12/1
Summary | Contents


Innovation Policy in the Creative Industries
Volume 11/2
Summary | Contents


Innovation and the City – Innovative Cities
Volume 10/2-3
Summary | Contents


Food-related Innovation: Technology, Genetics and Consumer Impacts
Volume 10/1
Summary | Contents


Nurturing the Knowledge Tree: CSIRO in Australia's Innovation Systems
Volume 9/2
Summary | Contents


Innovation in China: Harmonious Transformation?
Volume 8/1-2
Summary | Contents


Innovation and Economic Development: Lessons from Latin America
Volume 7/2-3
Summary | Contents


Biotechnology and Telecommunications: Conditions and Processes for Emerging Technologies
Volume 7/1
Summary | Contents


Corporate Sustainability: Governance, Innovation Strategy, Development and Methods
Volume 6/2
Summary | Contents


Asia Pacific Innovation Readings
Volume 4/1-3
Summary | Contents


crossref.org - The citation linking backbone



Website by Arrowsmith Websites Sunshine Coast. Business & Government Websites, Social Media, Web Hosting, Domain Names & SEO. Website Design Sunshine Coast, Australia.