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Academic culture and technology transfer: some change interventions
Louis G Tornatzky
Senior Principal Associate, Battelle Memorial Institute; Senior Fellow, Southern Technology Council
Paul G Waugaman
Principal, Technology Commercialization Group; Senior Fellow, Southern Technology Council
Abstract
This article describes how cultural change supporting commercialization of research outcomes may be hastened in academic institutions. Important tactics include using productive faculty leaders ('Lions') as 'champions', supported by well-designed training events.
The academic menagerie has three groups: lions, jackals, and sheep. Invite the lions.
Keywords
cultural change, rewards, incentives, change events
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