Estimating the intangibles: A framework for cultural compatibility assessment for international technology transfer
Jiten V Ruparel
President, ENPOWER
PP: 8
Abstract
Many international technology transfer failures are due not to professional or technical incompetence but to the inability of those transferring the knowledge to understand and adapt to unfamiliar ways of thinking and acting.
The social consequences of the deployment in one country of technologies that have been developed elsewhere are often poorly understood. Despite the increased apparent tendency for societies to 'globalize', a deepening attachment to national or regional cultural values and mores has been observed in many countries.
This article describes a methodology, the CAMPS process, which is very likely to significantly improve the chances of successful international technology transfer.
Keywords
international technology transfer, knowledge transfer, cultural compatibility, estimating intangibles
References
Dakin KJ and Lindsay J (1991) Technology Transfer.
Jung W (1980) Barriers to Technology Transfer and their Elimination, Journal of Technology Transfer 4(2).
Kedia BL (1997) Cultural Constraints on the Transfer of Technology Across Nations: Implications for Research in International and Comparative Management, Academy of Management Journal Review #4: 559-571.
Ferraro GP (1998) The Cultural Dimension of International Business, Prentice Hall NJ.
Hoecklin L (1995) Managing Cultural Differences - Strategies for Competitive Advantage, Addison-Wesley.
Schein EH (1992) Organizational Culture and Leadership, Second Edition, Jossey-Bass, San Francisco.
Rogers E (1995) Diffusion of Innovations 4th edn, The Free Press, New York NY.

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