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A model of new product success and accelerated learning in collaborative new product teams
Ajax Persaud
School of Management, University of Ottawa, Ontario, Canada
Abstract
This paper proposes a model of the relationship between accelerated team learning and new product success in a technology-intensive environment. The research integrates the organizational learning and new product development literature with in-depth personal interviews with twenty-six new product team members and three R&D vice presidents of three companies within the electronics and telecommunications industry to develop a conceptual model.
Our research shows that the commonly held view of a positive, unconditional relationship between learning and new product success is not tenable and that other contingencies must be considered. Also, learning activities must be strategically selected and managed. However, before passing judgment on the extant research or the logic underlying a positive relationship, our model needs to undergo rigorous testing in replication studies to establish its validity.
Keywords
collaboration, sustainable advantage, team learning, new product success, high technology, organizational learning, accelerated learning model, learning strategy, interviews
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