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Banking technology, technological learning and competition: Comparative case studies in Thai banking
Jarunee Wonglimpiyarat
Science Policy Researcher; CPA, National Science and Technology Development Agency, Ministry of Science and Technology, Thailand; Hubert H Humphrey Fellow, Boston University MA, United States of America
Abstract
This paper focuses on the five major commercial banks in Thailand: Bangkok Bank, Siam Commercial Bank, Thai Farmers Bank (Kasikorn Bank), Krung Thai Bank and Bank of Ayudhya with regard to strategies in competition in the banking industry.
The paper analyses the strategic move and the adoption of technology alongside the progress of the banking economy. Over the past few decades, the Thai banking structure has changed from the mass automation towards the smart automation. The improvements in information and communications technology enable the banking community to launch the new types of financial services like electronic banking services and mobile banking services.
The study explores the ways the banks improve their technological capabilities (the technological learning process to improve the technological capabilities) and the use of technology strategy in the banking sector. The results show that the changes of technological innovation in the banking sector of Thailand is not revolutionary but evolutionary.
Keywords
technological learning, technological change, evolutionary changes, mass automation, smart automation
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